Terms of Service

Last updated: May 4, 2025

1. Acceptance of Terms

Welcome to DrinkLoyal. By accessing or using our website, mobile application, and services (collectively, the "Services"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use our Services.

These Terms constitute a legally binding agreement between you and DrinkLoyal Ltd ("DrinkLoyal," "we," "us," or "our"). You must be at least 18 years old or the legal drinking age in your jurisdiction, whichever is higher, to use our Services.

2. Description of Services

DrinkLoyal provides a digital loyalty platform for pubs and customers. Our Services include:

  • Digital loyalty cards for customers
  • Reward programs for participating venues
  • Digital wallet integration
  • Customer relationship management tools for venues
  • Analytics and reporting services

3. User Accounts

3.1 Account Creation

To use certain features of our Services, you may need to create an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete.

3.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account or any other breach of security.

3.3 Account Termination

We reserve the right to suspend or terminate your account and access to the Services at our sole discretion, without notice, for conduct that we believe violates these Terms or is harmful to other users, us, or third parties, or for any other reason.

4. User Conduct

You agree not to:

  • Use the Services in any manner that could interfere with, disrupt, negatively affect, or inhibit other users from fully enjoying the Services
  • Use the Services for any fraudulent or illegal purpose or any purpose as to avoid relevant charges within a legal tax authorities jurisdiction.
  • Attempt to circumvent any content-filtering techniques or security measures we employ (i.e. venue limits, account/venue access etc)
  • Attempt to access or use another user's account or content without authorization
  • Use the Services to distribute unsolicited promotional or commercial content (any newsletter or promotion you run must be associated with your venue)
  • Encourage or induce any third party to engage in any activities prohibited under these Terms

5. Venue Participation

For venue owners and operators who use our Services ("Venues"):

  • Venues are responsible for maintaining the accuracy of their venue information, offers, and promotions. Venues which do not adhere to this policy will be unpublished and their loyalty scheme will be disabled until relevant information is updated.
  • Venues must honor the rewards and promotions offered through our Services. Customers have the ability to report venues to us for review. In the event that your venue has been found to offer a promotion, or loyalty scheme and they have refused to adhere to their promotion or loyalty scheme, then the venue will be removed.
  • Venues must comply with all applicable laws and regulations including those related to alcohol service and advertising.
  • DrinkLoyal reserves the right to remove a Venue from our platform if they violate these Terms

6. Intellectual Property

6.1 Our Intellectual Property

The Services and all content, features, and functionality thereof, including but not limited to all information, software, text, displays, images, and the design, are owned by DrinkLoyal or our licensors and are protected by intellectual property laws. Any unauthorized use of our intellectual property is strictly prohibited.

6.2 License to Use

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, and revocable license to access and use the Services for your personal, non-commercial use.

7. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT THE SERVICES WILL FUNCTION UNINTERRUPTED, SECURE, OR AVAILABLE AT ANY PARTICULAR TIME OR LOCATION, OR THAT ANY ERRORS OR DEFECTS WILL BE CORRECTED.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL DRINKLOYAL, ITS DIRECTORS, EMPLOYEES, PARTNERS, AGENTS, SUPPLIERS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICES.

9. Indemnification

You agree to defend, indemnify, and hold harmless DrinkLoyal, its directors, employees, partners, agents, contractors, licensors, service providers, and affiliates from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the Services.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

11. Changes to Terms

We reserve the right to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.

12. Contractual Agreements

Some Venues may be offered a contractual agreement, the content of the contractual agreement will render these terms invalid and the content of the contractual agreement will be enforceable excluding these terms.

13. Miscellaneous

These Terms, together with our Privacy Policy and any other legal notices or agreements published by us on the Services, constitute the entire agreement between you and DrinkLoyal regarding your use of the Services.

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in full force and effect.

14. Contact Us

If you have any questions about these Terms, please contact us:

  • By email: [email protected]
  • By phone: +44 (0) 1244 911028
  • By mail: Legal Department, DrinkLoyal Ltd, 24 Market Square, Manchester, M1 1PZ, United Kingdom